Academic Department
Extension and Communication Management
Constituent Department under College of Community Science
The Department of Extension Education and Communication Management, College of Community Science focuses on strengthening human resource development in the field of extension education and communication management through excellence in teaching, research, extension, and capacity building. The department was established in 1973 with undergraduate degree programme. The Master Degree Programme was introduced in the year 1998 and the PhD degree Programme was started in the year 2010.
It has been playing a pioneer role in the growth and development of extension and communication management with specific reference to education, training and research in extension education.
The department has successfully completed three externally funded research projects namely NATP(CGP) funded by ICAR, one Network project funded by DRWA, Bhubeneswar, and one adhoc project funded by NTRF , Kolkata. Besides two projects under AICRP-Home Science also has been successfully completed. One logistic model developed under Network project was highlighted at national level and popularized among the extension professionals. . Presently the Project “AICRP-Home Science” and the project “Rural tourism for sustainable livelihood security” are going on in the department.
Six prestigious awards namely “Young Scientist award” from Indian Society of Extension in 1998 and “Swami Sahajanand Saraswati Extension Scientist/Worker award” from ICAR, New Delhi in 2001, The outstanding participant awards of the summer school at BCKV, West Bengal in 2016, Young Professional Awards received in the National Conference on “ Increasing farmers income, prosperity and food security in India” 2021, Young Scientist Award, 2021 by “Vigyan Barta”, Excellence in Teaching Award in 2022 were conferred to the faculties of this department. Further the faculty member received “Andre Mayer Research Fellowship Award” from FAO for conducting research on “Women in Agriculture”.
VISION
To emerge as a leading centre of excellence in Extension Education and Communication Management through academic excellence, need-based research, innovative communication strategies, and participatory extension services that promote sustainable rural development and societal transformation.
MISSION
The department is committed to:
· To impart advanced knowledge, professional skills, ethical values, and leadership competencies to develop competent professionals capable of addressing contemporary rural and societal challenges.
· To promote need-based, participatory, and interdisciplinary research that generates evidence-based extension strategies, innovative communication approaches, and sustainable solutions for rural development.
· To empower farming families, rural women, youth, and marginalized communities through capacity building and participatory interventions.
· To strengthen collaboration and linkages with rural development stakeholders for effective knowledge dissemination, technology transfer, and community development.
· To foster lifelong learning, digital competence, and adaptability to emerging ICT-enabled extension systems and communication technologies.
THRUST AREAS
- Sustainable livelihoods Security
- Climate smart extension
- Digital Extension
- Technology Transfer Management
- Rural Tourism
- Social Behavioral Change Communication
- Women in Agriculture/Women Empowerment
- Health and Sanitation
- Youth Development
- Entrepreneurship Development and Start-up
- Impact Assessment of Development Programmes
| # | Course No. | Course Title | Credit | Syllabus |
|---|---|---|---|---|
| 1 | EECM 122 * | Women in Agriculture | 2 (2+0) | |
| 2 | EECM 223 * | Extension Training Management | 3 (1+2) | — |
| 3 | EECM 313(b) * | Print Journalism | 3 (1+2) | |
| 4 | EECM 322 * | Project Management | 2 (1+1) | |
| 5 | EECM 323(b) * | Electronic journalism | 3 (1+2) | |
| 6 | EECM 4110(a) * | Digital Advertising | 0 (0+0) | |
| 7 | EECM 4110(b) * | Web designing and Multimedia production | 0 (0+0) | |
| 8 | EECM-112(a) | Extension and Rural Development | 2 (2+0) | |
| 9 | EECM-112(b) * | Introduction to Rural Sociology | 2 (2+0) | |
| 10 | EECM-213 | Programme Development for Rural Families | 3 (1+2) | |
| 11 | EECM-313(a) * | Diffusion and Adoption of Homestead Technologies | 3 (2+1) | |
| 12 | EECM-323(a) * | Information and Communication Technology | 3 (1+2) |
* indicates compulsory courses.
| # | Course No. | Course Title | Credit | Syllabus |
|---|---|---|---|---|
| 1 | EECM -501 * | Global Extension System | 3 (3+0) | |
| 2 | EECM -505 * | Dynamic Communication skills | 3 (1+2) | |
| 3 | EECM 502 * | Development Communication | 3 (2+1) | |
| 4 | EECM 503 * | ICT and New Media | 4 (1+3) | |
| 5 | EECM 504 | Technology Transfer and Management | 3 (1+2) | |
| 6 | EECM 506 | Participatory Programme Management | 3 (1+2) | |
| 7 | EECM 507 | Organizational Development and Human Resource Development | 2 (1+1) | |
| 8 | EECM 508 | Educational Technology | 3 (2+1) | |
| 9 | EECM 509 | Group Dynamics | 2 (2+0) | |
| 10 | EECM 510 | Community Development and Outreach | 3 (2+1) | |
| 11 | EECM 511 | Climate Change Management | 2 (1+1) | |
| 12 | EECM 512 | Gender Sensitization For Empowerment | 2 (2+0) |
* indicates compulsory courses.
| # | Course No. | Course Title | Credit | Syllabus |
|---|---|---|---|---|
| 1 | EECM 601 * | Managerial Skills for Extension Professionals | 3 (2+1) | |
| 2 | EECM 602 * | Impact Assessment of Development Programmes | 3 (1+2) | |
| 3 | EECM 603 | Scaling Techniques for Behaviour Research | 3 (1+2) | |
| 4 | EECM 604 | Design and Development of E-extension Project | 3 (0+3) | |
| 5 | EECM 605 | Sustainable Livelihood Systems | 2 (1+1) | |
| 6 | EECM 606 | Extension Research Project Management | 3 (1+2) | |
| 7 | EECM 607 | Media Application and Product Promotion | 4 (2+2) | |
| 8 | EECM 608 | Advocacy and Behavior Change Management | 3 (1+2) |
* indicates compulsory courses.
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Research & Extension Projects
5 Total Projects
Ongoing Projects (3)
Homestead Farming System Models for Enhancing Income and Nutritional Security of Women Farmers
The project Homestead Farming System Models for Enhancing Income and Nutritional Security of Women Farmers is an applied research under which women friendly homestead farming system models for semi-arid, humid and coastal region of India will be scientifically validated. And socioeconomic empowerment: through higher income, nutrition and risk reduction due to adoption of recommended homestead farming system models will be targeted under the project.
Rural Tourism for Sustainable Livelihood Security
AICRP on Home Science (Extension and Communication Management)
Completed Projects (2)
Compilation report on public and private schemes for tea garden women worker
(PI/Co-PI/Associated Scientist : Dr. Sayanika Borah)
Knowledge of women tea plantation workers regarding nutrition. health and hygiene
(PI/Co-PI/Associated Scientist : Dr. Juliana Sarmah)